Retro Maximalism: Bella Freud at the Television Centre in London


“I feel more at home in the 1970s,” Bella Freud told WOI Magazine not long ago. So it’s not a surprise that her collaboration on a London apartment for the Television Centre Helios Building in London has a glamorous 1970s Italian vibe, with a palette of rust, green and marigold and a collection of mod furniture from the era. Freud, the British fashion designer known as a “master of upmarket irreverence” (as well as for being the daughter of painter Lucien Freud and great granddaughter of Sigmund), collaborated on the interiors with Maria Speake, co-founder of Retrouvius (the pair have worked together before, including on Freud’s own London apartment).

Located in west London’s White City district, in the former quarters of the BBC, the three-bedroom penthouse apartment was overhauled by architects Piercy & Co., who designed the upper level as an open expanse that includes a living area and elegantly detailed kitchen plus utility room, with the lower level housing the bedrooms.

For more information and to see the full listing, go to The Modern House.

Upper Level

A suite of Marcel Breuer Cesca Cane Chrome Side Chairs surrounds the glass topped dining table.
Above: A suite of Marcel Breuer Cesca Cane Chrome Side Chairs surrounds the glass topped dining table.
A vintage-inspired Crosley turntable.
Above: A vintage-inspired Crosley turntable.
The collection of vintage furnishings was sourced by Maria Speake, co-founder of Retrouvius. The deep green carpet with black border is a favorite of Freud&#8
Above: The collection of vintage furnishings was sourced by Maria Speake, co-founder of Retrouvius. The deep green carpet with black border is a favorite of Freud’s.
A view of the upper level terrace.
Above: A view of the upper level terrace.
Glimpsed through a window on the upper level terrace: a trio of custom rugs Freud designed for The Rug Company serve as wall hangings (the Ginsberg Is God print is available as a cashmere pillow).
Above: Glimpsed through a window on the upper level terrace: a trio of custom rugs Freud designed for The Rug Company serve as wall hangings (the Ginsberg Is God print is available as a cashmere pillow).
Architects Piercy & Co. installed a high wall of fluted marble, which is echoed in the walnut of the kitchen island. A collection of risque hand-painted plates by ceramics artist of the moment Eliza Hopewell hangs on one of the kitchen walls.
Above: Architects Piercy & Co. installed a high wall of fluted marble, which is echoed in the walnut of the kitchen island. A collection of risque hand-painted plates by ceramics artist of the moment Eliza Hopewell hangs on one of the kitchen walls.
A detail of the marble fluting.
Above: A detail of the marble fluting.
A small, cork-lined room off the kitchen serves as a sitting room/study; the three-seater sofa is upholstered in mustard corduroy.
Above: A small, cork-lined room off the kitchen serves as a sitting room/study; the three-seater sofa is upholstered in mustard corduroy.

Lower Level

A floating staircase leads to the lower bedroom level.
Above: A floating staircase leads to the lower bedroom level.
A Bella Freud Dog Blanket is draped on a bed.
Above: A Bella Freud Dog Blanket is draped on a bed.
References to Freud&#8
Above: References to Freud’s illustrious family are on view.
The commode is decorated with a Marcel Duchamp–inspired Fountain Decal, available from the Philadelphia Museum of Art.
Above: The commode is decorated with a Marcel Duchamp–inspired Fountain Decal, available from the Philadelphia Museum of Art.
A view of the circular courtyard.
Above: A view of the circular courtyard.

For more eccentric British interiors, see:

‘Mamma Mia’ Music Producer Nick Gilpin’s Stylishly Revived Georgian Manse

A Free-Spirited Film Director, at Home in London



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